Creality is an art brand that delivers a Gascoyne-based free travelling art festival and workshops in six locations across the region as well as a year-round program of arts activities, clinics and master classes. It travels in its communities’ hearts, building trust, empowering talent, recruiting, training and celebrating Gascoyne's cultural and artistic capital. As a production house, it generates new revenue towards a sustainable future for Gascoyne in May Inc, which in 2022 rebranded to Creality.